Mobile World Congress is the moment of the year for the global mobile industry. It is a five day event in Barcelona and the mobile communications industry gathers together to see what happened during the previous year, to foresee the trends for the current year and to launch new products, new services, new announcements. Almost every market player is in Barcelona a part from Apple. The European Industry Analyst Relations Manager said to me: “We do not go to Barcelona.” Nevertheless, I am here and my first step on the Ispanic soil was not successful. Last night, Iberia brought me in Barcelona, but forgot my luggage in Madrid. Some industry players from London do not have suits and ties this morning!